New Year’s card

Client

BASF is a global leader in the chemical industry, providing a wide range of innovative solutions for a variety of industries. The company specializes in the development of chemical products, including additives for the oil and gas industry, materials for construction, agricultural solutions, and products for the electronics and automotive industries

Context

As part of its New Year's Eve initiative, BASF decided to delight its customers and partners in an original way - by creating an interactive postcard in website format

Task

To develop an interactive postcard and think about personalization so that each recipient feels a personal touch

Solution

We created an animated New Year's Eve room that transformed more and more every second the user entered it: from empty and sad to festive and New Year's Eve. After that, the user had to choose one of the presents under the tree, which, like a fortune cookie, contained one of BASF's wishes for the next year

Results

All clients and partners received digital postcards, and the project itself was finished within 2 weeks

Customer review

Polina Leontenko,

Project Lead,
Socialist creative agency

It has been an amazing project

Your professionalism, creativity, and dedication to the project exceeded all our expectations. We would also like to commend your responsiveness and willingness to listen to our suggestions and recommendations throughout the development process. This was highly valuable and contributed to creating a game that meets our needs and expectations.

Thank you for turning our ideas into reality and doing it with such professionalism. We look forward to continued collaboration with your company and are confident that your team will continue to delight us with your projects.

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