Interactive game for partners and clients of the company on the New Year eve
Client
BASF is a global leader in the chemical industry, providing a wide range of innovative solutions for a variety of industries. The company specializes in the development of chemical products, including additives for the oil and gas industry, materials for construction, agricultural solutions, and products for the electronics and automotive industries
Context
As part of its New Year's Eve initiative, BASF has once again decided to delight its customers and partners with a digital greeting via an interactive game
Task
Develop a web-game, at the end of which each user will receive a congratulatory message from the company
Solution
Based on a creative idea from the Socialist agency, we created an interactive game in a website format, taking care of the design, interaction script and website development.
We created an animated New Year's Eve room in which various items associated with BASF products were hidden. The user's task was to find all 5 hidden items and receive a personalized New Year's greeting.
We created an animated New Year's Eve room in which various items associated with BASF products were hidden. The user's task was to find all 5 hidden items and receive a personalized New Year's greeting.
Results
The design, gamification and programming took 3 weeks to develop
>200
Customers and partners participated
3,2%
Conversion to reposting a New Year's card in social networks
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