Chatbot for Happy Valentine’s Day “Galintinki with Delimobil”

Client

Delimobile is a short-term car rental service launched in 2015. "Delimobile" operates in a number of Russian cities, with a fleet of more than 15,000 cars

Context

On the eve of Valentine's Day, it was decided to launch a project-collaboration between Delimobil and Galina's Blog. Galina runs a popular blog of the same name with more than 312,000 subscribers in Telegram alone and is known for her mysterious past and memorable phrases.

Task

To create viral content that users will want to share on their social networks in Galina's signature style

Solution

Together with PR Studio Rodnya we developed 40 unique postcards for February 14 in a format for sharing in Instagram stories, which were given to users in a random order in a Telegram bot.

Results

Virality plans were exceeded, with activation running for only a few days, for which the project was recognized and praised by users

20k

Unique users of the chatbot

250k

Generated "galintinki" in the chatbot

13 MEDIA

Published an article about a running activation

Customer review

Nikita Belov,

Project Lead,
Rodnya PR Studio

Gratitude for the outstanding work you have done

Throughout our collaboration, Funtech team maintained clear and effective communication, ensuring that we were informed and engaged throughout the project. Their responsiveness to our inquiries and their willingness to accommodate changes and feedback made the entire process smooth and efficient.

Within our cooperation we have achieved our goals and we are looking forward to further partnership.

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