Interactive eco-campaign website for healthcare professionals

Client

Merck is one of the oldest international pharmaceutical companies developing medicines for various diseases. The company is present in 66 countries and provides more than 65,000 jobs worldwide.

Context

All pharmaceutical companies are competing for the attention of physicians and the possibility of building direct communication with them. One of the main tools for communicating with physicians is the organization of various educational events.

Task

Encourage physicians to participate in webinars hosted by Merck as part of its proprietary educational platform.

Solution

In order to encourage physicians to participate in webinars, Merck has decided to launch an eco-oriented campaign.

The mechanics of the campaign: for every webinar viewed by a doctor, the company will plant one tree.

To launch the campaign, we developed storytelling for communicating with physicians, and developed the design and website.