Agroalchemistry

Client

BASF is a global leader in the chemical industry, providing a wide range of innovative solutions for a variety of industries. The company specializes in the development of chemical products, including additives for the oil and gas industry, materials for construction, agricultural solutions, and products for the electronics and automotive industries

Context

The brand actively builds communication with the target audience through various game and interactive mechanics

Task

Promote the company's brand and products among the target audience of the DirectFarm portal

Solution

To promote the brand and the company's products among the target audience, a game in the style of the famous game "Alchemy" was developed.

Together with the creative agency Socialist, our team developed a game in which it was necessary to grow soybeans, going through all the stages of its cultivation and using the company's products.

Various tools were used to create a quality gaming experience: clear onboarding, sound design, concise graphics, a virtual mascot, hints at all stages of the game and a main storyline that gives users freedom of action.

Results

A web-based game, accessible from desktop and mobile devices, that allows a brand to communicate the benefits of using manufactured products in a game format

30%

Conversion from game launch to walkthrough

>1.5 min.

Average visit time of users from the DirectFarm website

2 months.

Development time from brief to launch including approvals

Customer review

Polina Leontenko,

Project Lead,
Socialist creative agency

It has been an amazing project

Your professionalism, creativity, and dedication to the project exceeded all our expectations. We would also like to commend your responsiveness and willingness to listen to our suggestions and recommendations throughout the development process. This was highly valuable and contributed to creating a game that meets our needs and expectations.

Thank you for turning our ideas into reality and doing it with such professionalism. We look forward to continued collaboration with your company and are confident that your team will continue to delight us with your projects.

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