Delimobil
Delimobil service, founded in 2015, with more than 15,000 cars in its fleet, successfully provides a convenient per-minute car rental service in various cities of Russia.
Context and Objective:
For Valentine’s Day, Delimobil decided to join forces with Galina, the owner of a popular blog with more than 312 thousand subscribers on Telegram. The joint task was to create viral content that users would share on their social networks, while maintaining Galina’s brand identity.
Solution: Galintiki
Together with PR Studio Rodnya, funtech team developed 40 unique postcards-galintinki for February 14. They were given to users in a Telegram bot randomly in a format for sharing in stories in social networks and messengers. This original format gave the project exclusivity, combining Galina’s charisma and Delimobil’s dynamism.
The results exceeded expectations:
20 thousand unique chatbot users engaged in the project.
250 thousand generated galintins in the Telegram bot testify to mass participation.
13 media publications emphasize the success of the project and its importance in the culture of virtual interactions.
